Welding was boring? Not when the Urban Steel Rockstars (USR) took the stage. The community was considered one of the most exciting drivers in the European welding and cutting industry and once again proved that high-tech, automation, and artificial intelligence didn't have to be dry. Instead of classic industry conferences, USR focused on a festival atmosphere, live experiences, and plenty of practical application.
Where industry leaders, emerging talents, creators, and welding professionals met, not only new contacts were made, but also fresh ideas for the industry of tomorrow. Companies like ESAB or Fronius met welding scene influencers, innovative start-ups, and a community that shared knowledge and made the welding profession attractive again.
With this recipe for success, USR came to Istanbul for the first time. From June 10 to 13, 2026, the community, together with WIN EURASIA, Eurasia's leading industrial fair, transformed Hall 5 into an interactive experience world for modern manufacturing.
The highlight was the spectacular live production line. Visitors experienced the complete manufacturing process in real-time – from high-precision laser cutting with Bodor to automated robot welding and the finished component. Industry was not explained here but made tangible live.
The program was complemented by masterclasses, practical workshops, and creator lounges where the latest welding technology could be tried out directly. "Hands-on instead of watching" was the motto – a concept that particularly thrilled young people and impressively showed how innovatively the industry works today.
At the same time, Istanbul became an international meeting point for the welding community. USR connected European companies with international brands and the most important players in the Eurasian market. The cooperation with WIN EURASIA thus marked much more than just a trade fair appearance – it was a signal for a new generation of industry events where technology, networking, and entertainment seamlessly merged.
The message was clear: The future of metal processing was not just developed – it was celebrated.
